Was 'Expressive' actually that bad?
My original impression was that 'Quasado Expressive' was actually a rather clever piece of marketing — simple, communicative and effective:
Creative people are all about expressing
themselves (albeit often within a brief).
'Expressive' also has connotations of movement
, suggesting life and energy.
It has similarities with words such as 'progressive', 'impressive', 'effective', 'transmissive', all positive traits of our profession.
'Quasado Expressive', deliberately or otherwise, even vaguely hints at 'QuarkXPress', which may or may not be a bad thing (I'd say it's a good thing) ...
I like a lot of the proposals already on this thread, but I haven't seen anything as convincing, or as original and all-encompassing as 'Expressive'. And it rolls off the tongue (unlike Stagest??? — I've forgotten that one already).
Unfortunately, I haven't been able to come up with anything better than any of the above.
So, I'll have to suggest ... 'Expressive' !